OPen
Concept
Art Direction

Sociologisch EpiCentrum

Type

Volunteer

Year

2023

Scope of Work

Digital Design for Social media | Merchandise Design | Brand Design

Role

Brand & Graphic Design

A winning hoodie design created for Sociologisch EpiCentrum, the study association for sociology at the University of Amsterdam. Each year, the association runs an open design competition where any student across the sociology bachelor's and master's programmes can submit a hoodie design, with the winner selected by student vote and produced as that year's official association hoodie, sold to help fund the association's activities. This design was selected from 11 entries and produced and sold that year.

Approach

Designed independently and submitted to the association's annual open design competition. The brief was self-directed within the constraint of that year's assigned colourway, a dark forest green, with the final design selected through a student-wide vote conducted via the university's official voting platform. Tools: Adobe Illustrator

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